Department of Marketing and Career Guidance
Regulations on the Marketing and PR Department
The marketing and PR department is a structural subdivision of the non-profit joint-stock company «Abylkas Saginov Karaganda Technical University» and was created to strengthen the image of the university by developing and implementing a set of measures for the operational management of news, analytical, and artistic and journalistic information about the university. Leads preparation of informational and journalistic materials about various aspects of the university’s activities, its representatives, achievements in the educational, scientific, industrial and creative spheres for subsequent publication in the media and social networks;
- development of cooperation with republican and regional print mass media and news agencies;
- promoting the development of corporate culture and the organization of internal communications through the publication of the university-wide printed publication «For polytechnic knowledge»;
- editing articles for publication in print media and social networks;
- expansion of corporate relations with press centers of institutions and organizations.